Company founder and operator Matt Sims has built Sims Embroidery into what it is today. With over 15 years of hands-on experience in embroidery and apparel decoration, Matt has built a reputation for delivering high-quality craftsmanship, attention to detail, and dependable service to every customer.

What sets Sims Embroidery apart, is a deep-rooted commitment to service, both in business and in the community. As a dedicated member of a career in the fire service, Matt understands the importance of professionalism, pride, and consistency. That same standard carries over into every product produced, ensuring that each piece not only looks great but represents the people wearing it with integrity.

Sims Embroidery specializes in custom apparel for businesses, teams, and organizations, offering embroidered polos, hats, jackets, uniforms, and more. Every project is approached with precision and care, working closely with customers to bring their vision to life while maintaining the highest level of quality.

At Sims Embroidery, the mission is simple: provide reliable service, exceptional workmanship, and products that customers are proud to wear, because when your name is on it, it should stand for something.

Sims Embroidery is more than just a business, it’s a family-driven operation built on hard work, dedication, and strong community values. Owner Matt Sims is proud to call Sanford, North Carolina home, where he lives with his wife, Olivia, and their three children.

Family plays a central role in everything Matt does. The same commitment, care, and attention he gives at home carries into his work each day. Whether he’s managing orders, creating designs, or working with customers, his goal is to provide a level of service that reflects the values he lives by. Integrity, reliability, and pride in a job well done.

Being rooted in both family life and the local community allows Sims Embroidery to offer a more personal experience. Customers aren’t just orders, they’re relationships. And that mindset is what continues to drive the business forward.